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AI Sales Outreach SOP

6 chapters: ICP definition, 5-email cold sequences, LinkedIn outreach, follow-up cadences, and call prep frameworks.

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Free Sample — Chapter 03

Cold Email Sequences: The 5-Email Cadence

A cold email sequence is not one email — it's a 5-touch cadence over 2–3 weeks. Email 1 is problem-led and personalized. Email 2 uses social proof. Email 3 tries a different angle. Email 4 is a short direct ask. Email 5 is the break-up.

Email 1 — Problem-Led Cold Email
You are a B2B sales copywriter who specializes in cold outreach with reply rates above 10%.

Write Email 1 of a cold email sequence for:
Sender: [YOUR NAME], [ROLE] at [COMPANY]
Prospect: [NAME], [ROLE] at [COMPANY]
Problem we solve: [1 SENTENCE]

Under 90 words. No buzzwords. No "I hope this finds you well."
What's Inside

6 Chapters of Sales Workflows

ICP quick-setup, one-prospect test, and the "reply rate over open rate" mindset shift.

Write your ICP definition, pick one prospect, research their LinkedIn, use the template, compare to your usual cold emails.
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ICP brief template, prospect research prompt, and the intel extraction workflow.

Company type, decision maker, key pain points, buying triggers, objections. Prospect research extracting priorities, recent events, and personalized opening lines.
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Connection request notes, first messages after acceptance, and the value-add follow-up approach.

Three LinkedIn touch points: connection note under 300 chars, warm first message 24-48 hours later, value-add follow-up 7-10 days later.
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The multi-thread approach (2–3 contacts per account) plus objection response templates.

Not the right time, we already have a solution, need to check with my team — response templates for every common objection.
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10-minute pre-call research prompt, discovery question bank, and post-call follow-up templates.

Top questions to ask, likely objections and responses, relevant proof points, opening line suggestions for every discovery call.
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Unlock the Full Sales Outreach System

Get all 6 chapters, 12 email sequence templates, and the complete discovery framework.

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